Skinny Genie – Branding & In-store Materials

This project involved the creative direction and layout design for Skinny Genie’s physical touchpoints, including comprehensive catering menus, in-store brochures, and large-format print media. The objective was to maintain the brand's vibrant, health-conscious identity while organizing extensive product information into a clear, reader-friendly format. The design strategy focused on "Functional Elegance"—ensuring that every print asset was as informative as it was visually appetizing.