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Graphic Designer & Social Media Manager
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Dofreeze - Packaging Design
Project Type
FMCG Packaging Design, Product Identity, Food & Beverage Graphics, Labeling Systems.
Location
Dubai
This project focused on the end-to-end packaging design for DoFreeze, specifically revitalizing the visual identity of the sub-brands' product lines. The primary challenge was to create functional, high-visibility packaging that translates across global markets while maintaining strict food safety and nutritional transparency standards. The designs prioritize "Shelf Impact" and "Product Freshness," ensuring each item stands out in a crowded FMCG retail environment.
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