Skinny Genie – Packaging & Product Design

This project involved the design and development of a comprehensive packaging system for Skinny Genie, a premium brand focused on gluten-free, health-forward culinary products. The goal was to break the stereotype of "bland" health food by creating a vibrant, energetic, and appetizing visual identity. The designs emphasize transparency, natural ingredients, and gourmet quality, ensuring the products feel like a "magical" lifestyle choice rather than a dietary restriction.